Regarding brands, as early as 1955, American scholars Gardner and Levy published a paper in the Harvard Business Review titled "Products and Brands", proposing the differences between brands and products. However, in reality, until the 1970s, people still rarely talked about and paid attention to brands, occasionally mentioning them without distinguishing them from concepts such as trademarks. The 1980s was a watershed in the development of brand management, and since then, brand management has become popular worldwide. The reason why brands have attracted great attention in the fields of enterprise and marketing is because several famous mergers and acquisitions occurred in the 1980s. For example, in 1985, the British food and spirits company, Metropolis, acquired Piersbury for $5.5 billion. The acquisition price offered by Metropolis was 50% higher than Piersbury's own stock market value and seven times its tangible asset value. In 1988, the Swiss Sparrow Fruit Company acquired the British Langley Macintosh Company for 5 billion Swiss francs. This acquisition price is three times the stock market price and six times the total assets of Langley Macintosh Company In 1988, Philip Morris Company in the United States had four times the tangible assets of Kraft Inc. In the same year, French food giant BSN purchased RJR Nabiso for $25 billion, which was almost twice the company's market value.

These massive mergers and acquisitions have shaken the business world, and people are surprised to find that in these large-scale mergers and acquisitions, the acquisition price of the enterprise far exceeds the book value of the acquired enterprise, and such mergers and acquisitions are still prevalent in European and American countries. Both the business and marketing communities are contemplating; What exactly made these acquired companies sell at such a high price? The conclusion drawn is the brand. For example, the reason why Piersbury was acquired by Metropolis at a high price is because it owns famous brands such as Piersbury, Hulk, Burger King, etc; Langli MacIntosh Company, which was acquired by Queguo Company at a high price, owns famous candy Dim sum brands such as Qiqiao, after 8:00 and Baolu. After the announcement of the bottom line, Alvin Toffler, a renowned authority on futurism in the United States, pointed out in his book "The Transfer of Power" that the actual assets of a company are no longer as important as before, and are replaced by relationships and communication. "No one talks about the shortcomings of Apple computers and IBM's hardware equipment. What is truly valuable is not the company's office buildings or equipment, but the organizational model of its marketing business team's communication skills, interpersonal relationships, strength, and management system." From then on, the view that "brand is the most important asset of a company" gradually became well-known and widely recognized. It is necessary to develop the Boxiang veterinary B-ultrasound brand through the background of brand rise